Hot New Side Hustle of 2023
TikTok Shop is an exciting new feature that makes it easy for creators to sell products directly from their TikTok videos. It’s becoming a popular side hustle for those looking to monetize their account and make extra income with TikTok Shop.
In this article, we’ll cover everything you need to know about how to use TikTok Shop and optimize it to drive sales as a lucrative side business. Let’s dive in!
Getting Access to Sell on TikTok Shop
To gain access to TikTok Shop, you’ll need to apply and be approved as a TikTok seller. Requirements include:
- Verified TikTok creator account
- 18+ years old
- No violations of TikTok’s content policies
- Authentic content that aligns with TikTok’s brand values
TikTok Shop is selectively approving sellers, so having an engaged audience and high-quality content will help your chances.
Linking Your Ecommerce Store to TikTok Shop
Once approved for TikTok Shop, you can link your online store to your TikTok account. TikTok Shop currently integrates with ecommerce platforms like Shopify, WooCommerce, Square, and Ecwid.
Syncing your store catalog will automatically upload eligible products to TikTok Shop. Shoppable items will have a shopping bag icon viewers can tap on to purchase.
Creating Shoppable TikTok Videos
Transform regular TikTok videos into shoppable experiences using the “Add Link” tool to attach shopping links to featured products.
Use text overlays, captions, and graphics to highlight clickable shopping elements. Tell viewers to tap the on-screen links to “Shop this look!” or “Buy now!”
Focus your content on showing off products in action. Unboxings, haul videos, tutorials, and reviews all lend themselves well to TikTok Shop conversions.
Driving Sales with TikTok Shop SEO
Use SEO tactics to make your Shop content more discoverable. Include targeted keywords like “TikTok Shop” in titles, descriptions and hashtags.
Research what your audience searches for and create shoppable video content around those topics. Include relevant phrases like “shop this”, “where to buy”, and “discount code.”
Interact with other sellers’ content and cross-promote to reach new audiences. Collaborate with creators in your niche for wider reach.
Promoting Your Storefront
Get eyes on your Shop by promoting it across social channels. Share TikTok videos to your Instagram feed and Stories.
Create short clips showcasing products for sale, directing people to shop the full video on TikTok. Partner with influencers to tap into their followers.
Run TikTok ads to promote your shoppable content or best-selling products. Use compelling creatives that grab attention.
Analyzing Shop Performance
Leverage TikTok Shop Insights to track key metrics like impressions, clicks, add to cart rates, and sales. See which products perform best to inform content.
Keep testing content formats, products, captions, etc. to boost results. Stay on top of the latest trends and seasonal sales opportunities.
With the right strategy, TikTok can provide a lucrative income side hustle. Turn the TikTok addiction you already have into a profitable side business.
The bottom line is TikTok Shop presents a tremendous opportunity to turn your account into a profitable side hustle. As TikTok continues to expand the program and make social commerce accessible to more creators, establishing your presence early allows you to grow along with it. Start applying SEO and marketing best practices now to build your Shop strategy for long-term passive income.
With the right preparation, creativity, and persistence, you can tap into the monetization potential of TikTok’s massive engaged audience. TikTok lets you seamlessly blend content creation and ecommerce to start earning.
Don’t wait – apply to become a seller today and start your new side hustle journey!
